Shaikswebdesign
Brand exploration
Green ladder
Presentation
Kick off meeting
Brand exploration
29.09.2021
Meeting agenda
1. The company
2. The product
3. The financial part
4. Target market
5. Markett
6. Competitors
7. Current branding
8. New branding
9. What is included?
10. Expectations
11. Scheduele and deadlines
12. Any questions?
1. The company
- Story behind the company
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- Who are the team members ?
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- What is the mission ?
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- Describe the company with adjectives
2. The product
- How will it work?
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- What does the product do?
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- What problem are we trying to solve?
- Value proposition?
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3. The financial part
- What is main income stream?
- What do we need in order to get the company off the ground?
- What do we need in order to support the main income stream?
4. Targert market
- How does our customer looks like ?
- Demographics :
Age, Location, Language, Interests, Hobbies, Adjectives
- How good are they with technology?
5. Market
- Size of the market?
- What would be realistic to capture?
6. Competitors
- What are competitors we need to be aware off ?
- In short what are the advantages and disadvantages of each competitor?
Advantages
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Disadvantages
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- How can we leverage our advantages and minimize our disadvantages?
- How will we differentiate from our competitors?
- Check their bad reviews!
7. Current branding
- What do we like?
- What don't we like?
8. New Branding
- What is the goal ?
- Are there examples of brands that you like ?
8. What is included
- Logo
- Typography
- Catchphrase (will be done together)
- Colors
- Domain research
- Businesscards
- Icons
- E-mail templates
- E-mail footer
- Letterhead
- Product design
9. Expectations
- Communication
- Your excpectations
- Our excpectations
- What does succes looks like ?
10. Scheduele and deadlines
Items | Schedule | Deadline |
|---|---|---|
Logo | … | … |
Typography | … | … |
Catchphrase | … | … |
Colors | … | … |
Domain research | … | … |
Icons | … | … |
E-mail templates | … | … |
E-mail footer | … | … |
Letterhead | … | … |
Product design | … | … |